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About us

About Our Store

Nayani & Co is a modern jewelry house built on craftsmanship, innovation, and trust. We specialize in beautifully designed lab-grown diamond jewelry, crafted with precision, passion, and a commitment to sustainability.

With a focus on rings, earrings, pendants, bracelets, and bespoke diamond creations, we ensure each piece reflects unmatched brilliance, ethical sourcing, and long-lasting value.

From everyday elegance to milestone moments, Nayani & Co brings you jewelry that is timeless, responsible, and crafted to perfection.

Our Vision & Mission

Nayani & Co aims to redefine modern luxury with premium, ethical lab-grown diamond jewelry.
We are committed to delivering beautifully crafted, sustainable pieces that offer exceptional quality and timeless elegance.
Our mission is to create jewelry that empowers every customer to celebrate life’s moments with confidence and sparkle.

Crafted to Shine. Designed to Inspire.

Discover diamond jewelry that reflects true elegance and timeless beauty.

Our Values

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Responsibility

We choose sustainable alternatives that protect our planet.

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Craftsmanship

Each piece is designed with attention to detail and superior artistry.

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Customer First

Your trust, comfort, and experience guide everything we do.

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Credibility

Every product is authentic, certified, and crafted with transparency.

Our Story

I’m Piyush Nayani, the founder and creative heart behind Nayani & Co.
Our story began with a simple goal: to create premium-quality diamond jewelry that people can trust, love, and proudly pass down.

Growing up in Gujarat, India’s jewelry hub I was surrounded by artisans, diamantaires, and the culture of craftsmanship. Inspired by this world, I started designing jewelry that combined authenticity with modern design.

As the industry evolved, I discovered the incredible potential of lab-grown diamonds a brilliant, ethical, and affordable alternative to mined stones. Their purity, sustainability, and beauty aligned perfectly with my vision for the future.

With this belief, Nayani & Co was born.

From a small design studio to a rapidly growing online brand, we now offer a curated range of rings, earrings, bracelets, pendants, and custom diamond jewelry. Every piece is meticulously crafted by skilled artisans, ensuring superior finish, durability, and elegance.

Today, Nayani & Co stands for honesty, innovation, and heartfelt craftsmanship.
We’re honored to be part of your celebrations whether it’s a proposal, a gift, or a piece you choose just for yourself.

Thank you for exploring Nayani & Co.
We look forward to creating something extraordinary for you.